Hamburgers, Beer and Bayern Munich: Facebook Rankings Reflect National Stereotypes
Users of the social networking site Facebook often obsess over numbers of virtual friends and update their status on the hour. But the popularity contest is no longer limited to people’s profiles. Companies are paying close attention to countries’ most popular Facebook pages for brands which often reflect national stereotypes. Take a look at the [...]
Click here to continue readingChinese Language Should be Taught in All Swedish Schools
Sweden would become the first European country to introduce Chinese language classes in all schools under a proposal by the country’s education minister, news website The Local reported today. Teaching students Mandarin would give them a competitive advantage over children from other European countries, who are most often taught French and Spanish as second languages, [...]
Click here to continue readingFirms Ignore the Foreign Language Internet at Their Peril
When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their ancestors back from the dead? The result was apparently a dip in sales. While this has never been properly substantiated, according to urban legend-busting [...]
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