Indian Traders Learn Mandarin Chinese to Strike Business Deals in China
It was sheer serendipity that first took Parag Bogani to Guangzhou in south China, but business intent made him sign up for a Mandarin course on his return. Three years ago, the Kolkata-based manufacturer of flex banners went to China on an impulse, accompanying a friend, a furniture dealer. And though he couldn’t make any [...]
Click here to continue readingHamburgers, Beer and Bayern Munich: Facebook Rankings Reflect National Stereotypes
Users of the social networking site Facebook often obsess over numbers of virtual friends and update their status on the hour. But the popularity contest is no longer limited to people’s profiles. Companies are paying close attention to countries’ most popular Facebook pages for brands which often reflect national stereotypes. Take a look at the [...]
Click here to continue readingFirms Ignore the Foreign Language Internet at Their Peril
When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their ancestors back from the dead? The result was apparently a dip in sales. While this has never been properly substantiated, according to urban legend-busting [...]
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