Hamburgers, Beer and Bayern Munich: Facebook Rankings Reflect National Stereotypes
Users of the social networking site Facebook often obsess over numbers of virtual friends and update their status on the hour. But the popularity contest is no longer limited to people’s profiles. Companies are paying close attention to countries’ most popular Facebook pages for brands which often reflect national stereotypes. Take a look at the [...]
Click here to continue readingCelebrities Who Speak Foreign Languages
Brits and Americans are often accused of not making an effort when it comes to foreign languages. There are actually many public figures from these countries who are proficient in other languages though, and who therefore serve as great ambassadors for language learning. The majority are actors and sports stars, and like most language learners, [...]
Click here to continue readingFirms Ignore the Foreign Language Internet at Their Peril
When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their ancestors back from the dead? The result was apparently a dip in sales. While this has never been properly substantiated, according to urban legend-busting [...]
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